MEN'S COSMETICS, A NEW PHENOMENON
By gender automatism, cosmetics are automatically associated with women. But isn't the snail a hermaphrodite? Miss Agathe tells you about cosmetics for men and unisex cosmetics. You will finally understand who finishes your creams for you...
THE GENESIS OF THE MOVEMENT
Cosmetics for men, a new phenomenon? Negative. Going back in history, we see that men already wore makeup in ancient Egypt or even in 18th century France. The beginning of our time brings about an important change: society is becoming more feminized. Faced with this rise in power, the vision of man and his virility are questioned. Yes, modern man also cultivates his beauty and his uniqueness. And by echoing this new posture, the world of cosmetics draws varied profiles of men, distancing itself largely from entrenched stereotypes. Clichés are over!
A BOOMING MARKET!
In the wake of this societal movement, the flourishing market for men's cosmetics has therefore taken hold without difficulty. The figures, moreover, testify to a resounding success. Today, 50% of men regularly use products compared to only 4 in the 90s. does not know the crisis!
WHAT DO MEN WANT?
If the differences are fading, men and women still consume cosmetics differently. For what ? Since men's skin is more resistant and thicker than women's skin, it requires less maintenance. However, testosterone increases sebum secretion, making it oilier. Under the influence of this hormone, it can secrete up to ten times more sebum and has twice the risk of comedones and acne. Another notable fact about the skin of these gentlemen: it contains more collagen, which reduces the appearance of wrinkles. But the number one cosmetic challenge for men remains shaving. This weakens the skin, and often leads to irritation, even ingrown hairs. To remedy this, Miss Agathe suggests the organic snail slime and aloe vera face and body gel . Ideal after shave, it moisturizes and prevents skin dryness.
A RICHER PRODUCT OFFER
Unsurprisingly, men are mainly looking for efficiency and all-in-one products, especially when it comes to face care. And that's good: Mlle Agathe's regenerating day care cream is suitable for all skin types and deeply moisturizes. However, with the constant desire to look younger and the emergence of new trends from the men's press, men have become more demanding but also more curious. Beard oils, hair dyes, slimming and depilatory creams have appeared. Men indulge in more eccentricities. And if for freshness and form, they tried Miss Agathe's mint soap ? Made with a cold saponification technique, it combines snail slime with mint essential oil. Attention, tone at the rendezvous!
AN IN-BETWEEN: MIXED COSMETICS
For today's man taking care of himself is no longer a taboo. Similarly, hygiene is no longer considered a synonym of virility or femininity but of well-being. Contrary to the turn of the century, the cosmetics sector and its challenges now appear more as a question of needs than of gender. Also, under the impetus of this porosity between the consumption habits of women and men, cosmetic brands have developed mixed ranges. Freed from any gender attribute, these products are formulated and designed for neutral use.
So for your creams, have you found the culprit?
