THE GENESIS OF THE MOVEMENT
Cosmetics for men, a new phenomenon? Negative. Going back in history, we see that men already wore makeup in ancient Egypt or even in 18th century France. The beginning of our time brings about an important change: society is becoming more feminized. Faced with this rise in power, the vision of man and his virility are questioned. Yes, modern man also cultivates his beauty and his uniqueness. And by echoing this new posture, the world of cosmetics draws varied profiles of men, distancing itself largely from entrenched stereotypes. Clichés are over!
A BOOMING MARKET!
In the wake of this societal movement, the flourishing market for men's cosmetics has therefore taken hold without difficulty. The figures, moreover, testify to a resounding success. Today, 50% of men regularly use products compared to only 4 in the 90s. does not know the crisis!
WHAT DO MEN WANT?
If the differences are fading, men and women still consume cosmetics differently. For what ? Since men's skin is more resistant and thicker than women's skin, it requires less maintenance. However, testosterone increases sebum secretion, making it oilier. Under the influence of this hormone, it can secrete up to ten times more sebum and has twice the risk of comedones and acne. Another notable fact about the skin of these gentlemen: it contains more collagen, which reduces the appearance of wrinkles. But the number one cosmetic challenge for men remains shaving. This weakens the skin, and often leads to irritation, even ingrown hairs. To remedy this, Mademoiselle Agathe suggests the organic snail slime and aloe vera face and body gel . Ideal after shave, it moisturizes and prevents skin dryness.
