Why did we choose sheep wool keratin for our organic hair care?
We are launching a new range of organic hair care, and we have made a strong choice: to use real keratin , from sheep's wool.
Why? Because it's more effective for hair, more respectful of the environment and animal welfare.
And yes, it's an animal-derived keratin. And we fully accept it!
The Truth About Phytokeratin: A Marketing Alternative, Not Science
In recent years, a strong trend has emerged in natural cosmetics: replacing all ingredients of animal origin with plant-based ones, such as keratin, which is necessarily of animal origin, with phytokeratin , produced from wheat or soy.
But here's the reality:
🌾 Phytokeratin is not keratin. Plant keratin does not exist!
❌ It does not contain cysteine , the essential amino acid that protects hair against oxidative stress.
❌ It does not form disulfide bridges , which are essential for strengthening the hair fiber and improving shine.
❌ It has no natural affinity with human hair fiber.
So why did it become the norm?
➡️ Because it is vegan-compatible, therefore easier to sell.
➡️ Because we sacrificed efficiency for the sake of ideology.
➡️ Because marketing has taken over from efficiency.
All this to please a Vegan ideology which, paradoxically, is the opposite of the principles of organic farming .
Indeed, organic farming is based on a simple idea: not using chemical fertilizers or other synthetic pesticides. Soil fertilization is done solely with organic matter such as manure, slurry, compost, and sometimes even dried blood. It therefore seems difficult to adhere to Veganism, which rejects animal husbandry, when one wishes to promote this type of agriculture.
Our choice: French wool keratin
We decided to do it differently.
🧴 We are launching a range of organic hair care formulated with real keratin from French wool, produced on a committed Sarthe farm, in extensive breeding, respectful of animals and the environment.
🐑 Wool obtained by shearing, done by hand, with respect for animal welfare.
🌿 A transformation into pure keratin thanks to a natural and non-polluting process.
💧 A unique synergy between plant and animal.
Why this choice?
Because it's good for your hair :
Wool is composed of 95% keratin and is naturally compatible with human hair fiber, which is also composed of 95% of the same keratin. Its richness in cysteine and disulfide bonds allows it to repair damaged hair in depth, soothe the scalp, and protect against UV rays and pollution.
Because it's good for animals :
Shearing is essential for the well-being of sheep. Utilizing this wool for keratin adds extra meaning to their breeding.
Because it’s good for the environment :
We value co-products from local farms, instead of importing an ultra-processed ingredient from Latin American soy or wheat, often associated with GMOs, chemical fertilizers and deforestation.
Because it’s good for breeders :
We support farmers who preserve our soils and landscapes.
A project driven by common sense
This project is the result of two years of work, scientific research, and meetings with passionate breeders.
👉 Last February, we launched our crowdfunding campaign on Ulule... and thanks to you, it reached 593% of its goal. A huge thank you for your support.
👉 Following this enthusiasm, our serum was officially launched at the Salon de l’Agriculture, a significant step for us, directly connected to our roots.
Our conviction remains unchanged:
Without livestock farming, there is no organic agriculture.
And promoting good farming practices means keeping them alive, even in our cosmetics.
👉 Remember, if you want to defend nature, French agriculture and animal welfare: change your shampoo! You will never have had such beautiful hair and above all never been so proud to support French agriculture... by taking care of your hair.
Malinauskyte E, Shrestha R, Cornwell PA, Gourion-Arsiquaud S, Hindley M. Penetration of different molecular weight hydrolyzed keratins into hair fibers and their effects on the physical properties of textured hair. Int J Cosmet Sci. 2021 Feb;43(1):26-37. doi:10.1111/ics.12663. Epub 2020 Oct 15. PMID: 32946595; PMCID: PMC7820954.
Fernandes et al., 2012 – Int. J. Cosmetic Science – Keratin-based peptide strengthens relaxed hair (mechanical & thermal recovery) link
Barba et al., 2010 – Fibers and Polymers – Wool keratin proteins restore major properties of pretreated hair.
Basit et al., 2018 – Biotechnology Reports – Recombinant keratin K31 improves smoothness, diameter and resistance of damaged hair.
Daniels et al., 2016 – IFSCC Magazine – Comparative study: hydrolyzed keratin vs wheat vs collagen. Keratin = best for wet tensile strength.
Cruz et al., 2017 – Int. J. Biol. Macromol. – Small peptides interact via hydrophobic bonds and disulfide bridges with human keratins.
Essendoubi et al., 2019 – Int. J. Cosmetic Science – Confocal Raman: monitoring α-helix/β-sheet conformations of hair keratin with active ingredients.
Fan et al., 2025 – Molecules – Hydrolyzed keratin prevents UV-induced hair photoaging.
