Agrifriday: Together, let's support French agriculture
At Mademoiselle Agathe , Black Friday becomes an opportunity each year to give meaning back to consumption. From February 23rd to December 1st, 2025 , we are launching a new edition of Agrifriday : a week of solidarity during which €2 from every order is donated to the Miss & Mister Agricole competition . This unique event celebrates the women and men who keep our countryside alive and cultivate the natural ingredients that form the basis of our cosmetic products. More than just an alternative to Black Friday, Agrifriday pays tribute to the finest agriculture in the world: our own.
At the heart of our care, a living agriculture
Producing natural cosmetic products is, above all, about honoring the earth. At Mademoiselle Agathe, agriculture is at the heart of our approach: the snail mucus from our farm in the Drôme region, the sunflower oil from Maine-et-Loire, and the acacia gum from Loire-Atlantique all testify to this commitment to local and sustainable sourcing. But this year, we want to go further: to emphasize that healthy agriculture is inseparable from livestock farming . Without livestock, there are no living soils, no natural crop rotation, and no lasting fertility. Supporting our farmers also means preserving this essential balance between the land, animals, and all living things .
Re-establishing the link between agriculture, livestock farming and cosmetics
In a world where many brands import exotic ingredients to claim to be “organic,” we make the opposite choice: that of consistent cosmetics, rooted in our local regions . We value ingredients sourced from our French farms , grown or raised with respect for life and natural cycles, allowing us to create truly sustainable skincare. This choice reduces our carbon footprint and supports farmers and ranchers who champion circular, local, and ethical agriculture . Because for us, healthy skin begins with healthy earth .
Giving a voice to those who feed France
Agrifriday is also a way to highlight the faces of agriculture today . We are proud to support the Miss & Mister Agricole competition , which celebrates the diversity, passion, and commitment of the women and men who cultivate our land. Far removed from traditional beauty standards, this competition celebrates the true everyday heroes : those who feed, raise, care for, and innovate. On the competition's Facebook page, everyone can discover their journeys and stories, and vote for their favorite candidates until November 28th . Your vote, like your order, is an act of solidarity .
Preserving our local areas and our know-how
Supporting French agriculture means defending a model where every ingredient has a story . It means preserving the quality, traceability, and authenticity of our raw materials. It also means protecting a living heritage, made up of know-how, traditions, and landscapes shaped by generations of farmers. Behind every farm, there are faces, families, and values. It is this heritage that Agrifriday seeks to celebrate: a way of life on a human scale , respectful of time, the soil, and all living things.
The real stars are our female and male farmers.
Without them, there would be no plates, no natural cosmetics, no biodiversity.
Through Agrifriday, Mademoiselle Agathe reaffirms her commitment to French, organic and vibrant agriculture.
Each order placed becomes a gesture of love for the earth, a concrete support for those who cultivate it with passion.
Together, let's showcase the finest agriculture in the world.
